Abstract:
Mass media is
not only a channel to deliver or information to people. It is not only deliver
messages or information but also is a channel to build a special image about
the world, such as the image of students. Electronic cinemas create it in their
messages. Most of them show student with different behavior they should do
especially in the case of electronic cinema Ganteng-ganteng
Serigala. This case is a part of popular culture or mass culture because it
could be a stereotype standard value. Electronic cinema has a connection with
popular culture. It is a reflection of popular culture and it is a branch of
popular culture.
CONCLUSION
Dominic Strinati said
that mass culture is a culture that is resulted from industrial techniques of
mass production with expecting profit from mass public customers. It means
there is less space for any culture which cannot make money (2004:10). The
image of students was constructed with techniques of mass production.
Possessor, in this case owner of the capital has an effort to create a new
image of the world. He creates students with the deviation of ethics. We can
see that it construct a false consciousness in society.
Electronic cinema has
a connection each other. It reflects a popular culture and it constructs a
popular culture. Beside that electronic cinema help mass media in constructing
students trough images present in electronic cinema. It means that what people
see in electronic cinema Ganteng-ganteng
serigala was not real but it just the construction of a new image about the
students which is not appropriate with the students reality or what students
should do.
